Real Estate Marketing
Interested parties from China in focus - strategies and concepts for presenting and marketing your premium property
As a property developer, project developer, estate agent or private provider of premium real estate, you want to market your exclusive properties professionally. You attach particular importance to the visual presentation of your property as well as the efficient addressing of your target groups – offline and online.
You would like to specifically address prospective buyers from China and / or target groups from German-speaking countries.
Based on an analysis of your current situation, we will develop individual marketing and communication strategies for your exclusive properties. Emphasis is placed on a communication policy tailored towards the cultural and regional characteristics for marketing your properties; specific terms are then developed to produce target-group oriented marketing measures.
The result is an individual real estate marketing concept for your property with an adapted combination of offline and online marketing measures.
Market analysis: We analyse the market conditions in the target market for you.
- What are the characteristics of the market?
- How is the demand for e.g. luxury real estate characterised in the target market?
- What are competitors doing?
- What trends can be expected?
Customer analysis: We analyse for you the customer segments in the target market that are interested in acquiring or renting real estate investments located in France or Germany, such as apartment buildings, residential complexes or luxury properties.
- Who are these potential customers?
- What are the specific requirements of these customers?
- What changes can be expected in needs and customer behaviour?
Market potential analysis: As a result, you receive information and trends on the market potential in the target market with regard to the marketing possibilities of your property.
- What sub-markets and customer segments are particularly attractive?
- What market growth and changes in demand can be expected?
Addressing the target group: We develop strategies and measures for you for optimal online and offline communication with the target groups as a basis for successful property marketing.
- Which target groups should be focused on?
- Which methods of communication should be used to address the relevant target groups efficiently?
Communication strategy: We work with you to implement coordinated communication tools (multichannel marketing) allowing optimum contact with target groups.
- Should your property be marketed exclusively through the media?
- Or should potential customers also be approached directly?
Advertising planning: We can advise you on selecting appropriate media and advertising to market your property.
- Which media is most important in the target markets to advertise your property?
- In which print media or online media should advertisements be placed?
Onlinemarketing: We develop a communication concept for you to present your exclusive real estate on the Internet in a target group-oriented manner.
- How can online property advertising be made efficient?
- Which online marketing channels are particularly relevant in the target markets for marketing e.g. investment properties or luxury properties for own use?
Customer contacts: We support you in establishing direct personal contacts with e.g. potential Chinese or international customers.
- What exhibitions and events in the target market are most suitable for the presentation of your property?
- Which organisations and contact partners should be addressed in the target market?